Hidden in plain sight, you will find 66 hectares of botanical gardens brimming with the worlds largest collection of Tasmanian trees and various plants from around the world. It’s a place to reflect, admire and consider the gravity of our environment. This world-class park as many non-for-profits are – are sometimes overlooked by tourists and local residents to visit. It was time to plant the seed and branch out to attract new green leaf guests. With a new brand and campaign in hand – It’s time to blossom.