Our Patch is a small family start-up that launched its new brand in the middle of the pandemic at Agfest in May last year with a simple idea. Passionate about Tasmanian produce, dogs, and coming from a peaceful and pure part of the world on the North West Coast of Tasmania, they are all about providing all-natural, locally sourced Tasmanian ingredients. Their focus is to place dog’s nutrition first by using real ingredients maximising and maintaining the freshness of Tasmanian produce where all their ingredients are a stone throw from their kitchen in Miandetta, where each recipe is proudly produced by a few, but busy hands.
With those ingredients at hand to create a standout premium brand (that was missing in the market), we developed a fun, friendly brand we named Our Patch. It stood to reason as Tasmanian owned and operated, supporting local businesses, farmers and the local community. After all, Tasmania is hot property and has never been more desired around the country.
We created a range of collateral including brand name and corporate identity, the complete range of packaging of Meals treats and Boosts. Website design and development, social media campaign and e, exhibition stand, stationery, wholesale packing, marketing campaign, copywriting and introducing ambassador animal behaviourist Laura V.
From a small idea and within 6 months Our Patch has grown sustainably exceeding our client’s expectations and has tails wagging around Australia. All from our patch of pureness. Let’s say this little pup has a big bark.