Strategic Direction | Advertising Campaign Development | Branding | Logo Design | Banner Design | Positioning Line | TVC Production | Copywriting
Devonport Harness Racing Club
#Harness the Dream
Whilst there is a certain prestigious cache associated to the Spring Racing Carnival and Group One horse racing, it is the dedication and commitment involved in one might say, the less glamorous world of Harness Racing that those who are involved treasure. We focused on the insight that the Harness Racing community place less significance on prize money, earnings and fashion, per se, second to the love of the sport, their passion to one day be champion. When the hard work, the care, the training all pays off – to harness the dream.